There is power in a name. The best names command attention, intrigue and respect. This rings true with the lead single from Illect Recordings‘ newest signee, Die-Rek.
Staying true to his name and style, Die-Rek is just that. With his flow, delivery, meaning and method, there’s no ambiguity or confusion. The impact is as powerful as Busta Rhymes’ cannon. From early on, Die-Rek lands ill mental blows that don’t miss with quotables like:
“Borderline crazy thought I was in safety
Seems like I’ve questioned a lot of things lately
But I’ve been recognized to be strapped with armor
The battles not mine and so it is fought with honor”
The bells and whistles have been replaced with bombs and missiles as Die-Rek effortlessly weaves over his self-produced track which reinforces that age-old idea that producers know how to rock to their beats the best. Catchy melodic riff? Check. Hard drums. Yes. Cuts. Oh yeah. Classic Hip Hop aficionados and lovers of music with a message will be well served here.
Regarding his signing to Illect Recordings, Die-Rek said:
“There’s a lot of legacy on this label. Tunnel Rats, L.A. Symphony, Scribbling Idiots, Lojique, Phat K.A.T.S. and Deepspace 5. These are household names that will live on in the culture, and that’s the aspiration. It sets a standard for me and puts a confirmation in my heart that I’m in the right place. It’s an honor to sit at the table amongst legends and a Manager that has 20+ years in the industry. God set me up! I’m ready to grab the baton, keep it moving and take it to another level. It’s my turn!”
The Name Is Die-Rek is out now on Illect Recordings.
Written by Christopher Mitchell for Breaking Atoms.